Your privacy choices
As described in our Privacy Policy, we collect personal information from your interactions with us and our website, including through cookies and similar technologies. We may also share this personal information with third parties, including advertising partners. We do this in order to show you ads on other websites that are more relevant to your interests and for other reasons outlined in our privacy policy.
Sharing of personal information for targeted advertising based on your interaction on different websites may be considered "sales", "sharing", or "targeted advertising" under certain U.S. state privacy laws. Depending on where you live, you may have the right to opt out of these activities. If you would like to exercise this opt-out right, please follow the instructions below.
If you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will treat this as a request to opt-out of activity that may be considered a “sale” or “sharing” of personal information or other uses that may be considered targeted advertising for the device and browser you used to visit our website.
About Tuochen
Timeless Elegance, Handcrafted to Perfection
Tuochen is more than a jewelry brand — it's a story of love, craftsmanship, and inner strength. Founded by Shelly, a woman entrepreneur and mother of twins, Tuochen was born from a deep desire to create beauty with meaning. Every piece of jewelry we craft is a reflection of personal growth, emotional resonance, and timeless elegance.
Backed by our own factory with over 13 years of custom jewelry production experience, Tuochen blends traditional artistry with modern style. From designing to polishing, each step is handled with heart and precision — because we believe that every customer deserves something truly personal.
What We Believe
We believe jewelry should do more than decorate — it should empower.Whether it’s a gift, a memory, or a dream come true, we help you wear your story, proudly and beautifully.
Meet Shelly – the Heart of Tuochen
A woman who rose from quiet strength, Shelly brings authenticity, warmth, and purpose into every interaction. From livestreams to WhatsApp chats, she connects with customers not as buyers, but as kindred souls seeking something special.When you choose Tuochen, you're not just buying jewelry — you're becoming part of a story.