About us
About Tuochen
Timeless Elegance, Handcrafted to Perfection
Tuochen is more than a jewelry brand — it's a story of love, craftsmanship, and inner strength. Founded by Shelly, a woman entrepreneur and mother of twins, Tuochen was born from a deep desire to create beauty with meaning. Every piece of jewelry we craft is a reflection of personal growth, emotional resonance, and timeless elegance.
Backed by our own factory with over 13 years of custom jewelry production experience, Tuochen blends traditional artistry with modern style. From designing to polishing, each step is handled with heart and precision — because we believe that every customer deserves something truly personal.
What We Believe
We believe jewelry should do more than decorate — it should empower.Whether it’s a gift, a memory, or a dream come true, we help you wear your story, proudly and beautifully.
Meet Shelly – the Heart of Tuochen
A woman who rose from quiet strength, Shelly brings authenticity, warmth, and purpose into every interaction. From livestreams to WhatsApp chats, she connects with customers not as buyers, but as kindred souls seeking something special.When you choose Tuochen, you're not just buying jewelry — you're becoming part of a story.